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Why Creativity Is the Most Important Leadership Quality
Creativity has always been at the center of business, but now it’s at the top of the management agenda. Here’s how CLOs can guide its development.
Two years ago, IBM’s 2010 Global CEO Study, which surveyed more than 1,500 chief executive officers from 60 countries and 33 industries worldwide, concluded that creativity is now the most important leadership quality for success in business, outweighing competencies such as integrity and global thinking. The CEOs told IBM that today’s business environment is volatile, uncertain and increasingly complex. Because of this, the ability to create something that’s both novel and appropriate is top of mind.
“Given the pace of change, organizations rise and fall faster than ever before; witness Blockbuster, Nokia and Motorola,” said Gerard J. Puccio, department chairman and professor at the International Center for Studies in Creativity at Buffalo State College and co-author of The Innovative Team: Unleashing Creative Potential for Breakthrough Results. “So how does an organization survive in such tumultuous times? The same way humans have survived throughout history.”
Puccio suggests organizations use collective imagination to develop solutions to the evolving challenges posed by the environment, because imaginative responses are much more likely to sustain innovation. Without creative thinking, organizations miss out on breakthrough ideas that can become innovations.
“But in order for creativity to become a global leadership competence, individuals in leadership positions must first recognize the fact that creativity and creative problem solving are 21st century leadership skills,” he said.
But according to survey results released earlier this month by AMA Enterprise and the Institute for Corporate Productivity, creativity is one of the hardest leadership competencies to master
“Leaders today are overwhelmed with too little time and too much to accomplish in any given day,” said Sandi Edwards, senior vice president at AMA Enterprise. “There is little to no time allotted for real thinking, brainstorming or experimentation without judgment. With so much pressure to produce quick results in the current economic environment, it may seem like a luxury to walk away from the mountain of tasks to be accomplished.”
Leveraging the Latest in Brain Science to Deliver the Next Generation of E-Learning
May 29th 1:00pm - 2:00pm CT
2013 CLO Breakfast Club, Boston
September 12th - 12th, 2013The Westin Copley Place
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