Jennifer Rosenzweig, research director of The Forum, a nonprofit research firm affiliated with Northwestern University, said this research applies broadly to how leaders work with employees. “It reinforces the idea that in order for a business to really maximize their success [it has to] pay attention to its culture and its leadership practices,” she said. Companies need to “view their employees not as simply a pair of hands that is there to fulfill the tactics of the business or to somehow be [advocates for] the brand but instead [as] whole individual human beings who bring a lot of talent. Part of leaders’ responsibility is to identify that talent and then to find ways [for] the organization to allow that talent to really flourish and grow. Businesses that neglect their employees are in essence neglecting opportunity in their bottom line.”
Daniel Margolis is managing editor for Chief Learning Officer magazine. He can be reached at dmargolis@CLOMedia.com.