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How Fast Is Your ‘B’ Team?
In simple terms, a strategy is an adventure. It creates incredible energy and a formidable challenge, and it unites people in the pursuit of outstanding achievement. This sense of adventure is a far cry from the jargonized rhetoric frequently heard in the strategy presentations that have become a mainstay in many organizations.
Time after time, people we’ve worked with don’t know the score of the game or the status of the adventure. They really don’t realize what they’re up against, where they stand or what they’re trying to accomplish as a business. When they understand the real challenges of the quest they face, they don’t have to be coerced into engagement.
Share the Picture
So why doesn’t it work to treat B people differently from A people? The answer is in perceptions — mainly, the notion that B people can’t understand a company strategy. We’ve worked with hundreds of organizations to illustrate their business systems: the big picture, a new strategy, the economic drivers or the core processes. Inevitably, we build a visual of that particular system with the A team. As the team helps us define the challenges and opportunities of the system, it’s very granular in describing each part, pointing out the handoffs of the system and where they believe it’s breaking down.
Then, 99 times out of 100, when we’ve completed the picture of the system to the satisfaction of the leaders, team A asks the same question: “Now, how can we draw a different picture for the people further down in the organization who might not understand the complexities or challenges of our business?”
What they were asking, in polite terms, was “How do we dumb down the language and skim the knowledge so everybody else can get it?” Time after time, leaders tell us they really don’t believe that people outside the A team can grasp the concepts.
And then, in 99 out of 100 cases, those on the A team are dumbfounded when they test the same picture of the business with the “slowest many.” They are struck by the untapped intelligence and capabilities of their people that enable them to function like A players in different situations and different places.
Leveraging the Latest in Brain Science to Deliver the Next Generation of E-Learning
May 29th 1:00pm - 2:00pm CT
2013 CLO Breakfast Club, Boston
September 12th - 12th, 2013The Westin Copley Place
Fall 2013 CLO Symposium
September 30th - October 2nd, 2013Rancho Las Palmas Resort & Spa
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