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Also called a "Web bug", a "pixel tag" or a "clear GIF", used in combination with cookies, a Web beacon is an often-transparent graphic image, usually no larger than 1 pixel x 1 pixel, that is placed on a Web site or in an e-mail that is used to monitor the behavior of the user visiting the Web site or sending the e-mail. When the HTML code for the Web beacon points to a site to retrieve the image, at the same time it can pass along information such as the IP address of the computer that retrieved the image, the time the Web beacon was viewed and for how long, the type of browser that retrieved the image and previously set cookie values. All data available through the use of Web beacons is in most cases already gathered by the serving Web server's log files.

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May 23rd 1:00pm - 2:00pm CT

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